BRIGHT Downtown

A community-focused digital installation

Vancouver, March 2021

The Downtown Vancouver Business Improvement Association (DVBIA)  reached out to Go2 with a unique idea of a week-long, covid-safe outdoor activation (Bright Downtown) that would not only help lift spirits and light up our winter evenings but would also provide a meaningful shared experience that was so essential for the community during these times.

BRIGHT Downtown

#BrightDowntown on Social Media

The Experience

The outdoor projection mapping experience utilized a large portion of the Fairmont Hotel Vancouver which could be viewed from šxwƛ̓ ənəq Xwtl’e7énk Square (North Plaza of the Vancouver Art Gallery). The theme for this year was Tangled, which aptly explored the relationship between art and community, visually defining how art is intrinsically interwoven into every step of the human experience.

Go2 created twenty 15-30 second animations that incorporated the theme and utilized the architecture of the building to bring the building to life. Bright and vivid 3D environments were mixed with characters from nature and abstract forms. We also curated a list of music and sound effects to create a fully immersive experience.

Encore Canada provided the technical solution with equipment and technicians on-site while Go2 Productions provided the media server (QLAB) and operator to run the 20-minute program throughout each night. The Projection Surface was 73′ 6″ X 189′ 6″ and used 8 X 25K lumen Christie Digital Laser Projectors totaling 200,000 lumens to cover the surface. This was a simple and effective approach to provide the high color saturation and contrast that made for a truly bright experience.

Download our Case Study to learn more.

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