Burts Bees wanted to bring their new line of moisturizers to life through a stunning 3D Forced Perspective Digital Out Of Home (DOOH) advertisement in the heart of Toronto.
The intricate process involved meticulous 3D modelling of the product bottle and its natural ingredients. A dynamic liquid simulation was then applied to create a captivating splash that unveiled the brand-new product with a 3D Anamorphic illusion.
Techniques Used: Forced Perspective, 3D Modelling, Liquid Simulation
Client: Astral Bell Media