Rebranding events are not just about changing the logo or colour scheme. It’s about creating a new story and identity. In today’s digital age, where visual content is king, businesses, event managers, marketing managers, and creative directors are looking for innovative ways to introduce their rebranding impact during their reveal events. In this blog post, we will explore the potential of projection mapping and how it can elevate your rebranding events. We will also look at some real examples of companies that used this technology to leave a lasting impact during their rebranding events.
Why Visual Impact Matters in Rebranding
Logos are the face of a company, and they can make a strong impression on people. Visuals are more effective than words in conveying a message. That’s where projection mapping comes in! It’s a really cool technology that can take the visual impact of logos to a whole new level. It creates an immersive experience that will leave your audience in awe when you reveal your new brand identity. As an event manager or creative director, incorporating this technology into your rebranding strategy can ensure that your events are not only seen but also remembered and shared on social media. This can help accelerate the transition between your old and new branding image.
Crafting Brand Narratives with Projection Mapping
Every brand has an amazing story to tell, and we’ve found that projection mapping is the perfect way to bring it to life. This innovative technology incorporates your brand narrative into the physical space. By using specialized software and projection techniques, brands can bring static surfaces to life, telling any story and opening up new avenues for creative expression. That’s why projection mapping is a popular solution when launching a rebranding event. It’s not just a simple rebranding; it’s a journey that customers can emotionally connect with.
Go2 Productions – Projection mapping for Southwest Airlines to reveal new brand identity
Why is Projection Mapping Convenient for Rebranding Events?
When looking for the perfect space or venue to launch a rebranding event, most of the time, there are challenges in maximizing the visibility of the reveal of the new brand identity. Projection mapping casts images, videos, and animations onto any surface, transforming them into dynamic displays. This means that you can create amazing, immersive rebranding visual experiences on any irregular or non-standard surfaces. It’s just perfect because you can use any surface in your selected venue and maximize the visibility of your reveal, making this technology convenient for these important events.
Real-world Example of Rebranding with Projection Mapping:
In 2014, Southwest Airlines decided to change its visual identity and launch a rebranding event in its own headquarters in Dallas, Texas, for its 4,000+ employees. Their main objective was to show their employees and the media the power of their new look with a 4D experience they’ll remember for a lifetime.
A big brand relaunch should be something memorable, and Southwest Airlines decided to use projection mapping to create this unique immersive experience. To achieve this, Southwest hired Go2 Productions to bring this idea to life. The projection mapping used multiple 35,000-lumen projectors, original 3D animated content, and high-end sound to bring “Hangar 5” to life with a 3D projection experience that covered more than 13,000 square feet.
Within the first hour of this event, Southwest reported that out of their 46,000 employees, 26,000 of them had watched the streaming video online and shared it. If each person is estimated to have around 750 people reach in their own network, that means this event reached over 18 million people in the first hour alone. That’s ROI at the speed of “LIKE”.
The rebranding event was a success as the new brand identity spread at lightning speed. Southwest was quickly embraced by everyone, leaving behind the old identity and starting fresh.
Conclusion: Elevate Your Events with Projection Mapping
Projection mapping is the secret weapon that emerges as a game-changer. Its ability to seamlessly blend technology with storytelling elevates rebranding to new heights. As event managers, marketing managers, and creative directors strive to stay relevant and connect with their audience, the visual impact of projection mapping becomes an indispensable tool in a brand relaunch event.
If you need a creative partner to help plan, execute, and produce projection Mapping for your next Rebranding event, contact Go2 Productions. We’ll work alongside you in the creative process and production to bring your ideas to life.
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