The Site

The festival would be taking place outside the Georgia Street façade of the Vancouver Art Gallery in the heart of downtown Vancouver.

The Concept

For our special finale presentation piece at Facade Festival, we were inspired as a team by the amazing work done by Plastic Oceans in raising awareness about plastic pollution to inspire behavioural change.

Our original piece, Ocean Ghosts, speaks to the devastation caused by plastic on marine wildlife. As plastic bags envelop the art gallery, smother it and ultimately turn our beautiful ocean mammals into plastic ghosts, we hoped to inspire the audience to reduce single-use plastics and make small changes towards a zero-waste lifestyle. We leave the audience with one, impactful change they can make today: ‘Think reusable, not disposable. Rethink plastic.’

The Styleframes

The Event

The rain couldn’t keep attendees away. Hundreds of people watched Vancouver’s beloved buildings light up with colourful animations and images. We were honoured to be a part of the only projection mapping festival in our home city and look forward to participating in more public art projects in the future.

The post Facade Festival 2019 first appeared on Go2 Productions.

The Site

We would be using the Georgia Street façade of the Vancouver Art Gallery, above the newly constructed šxʷƛ̓ənəq Xwtl’e7énk Square in the heart of downtown Vancouver.

The Concept

Using contrasting 2D and 3D graphics, precisely-mapped manipulations, and depth illusions, we were able to transform the art gallery into a playground of light and kaleidoscopic movements. Playing with the building’s structural outline, our team of constraint-breakers pushed the limits of digital art, technology and soundscape for a mind-melting spectacle of cross-genre artistic expression.

The Event

Façade Festival drew an approximate crowd of 40,000 attendees and the gorgeous artwork was widely shared on all forms of social media. We were so thrilled to be a part of an art initiative of this size in our home city, Vancouver and we look forward to #facadefest 2019.

The post Facade Festival 2017 first appeared on Go2 Productions.

The Concept

Projection mapping was not an option, as this was going to be a day event in a warehouse with open walls located in LA. Since we did not have controlled lighting, our unique solution was to create a large high resolution LED screen that opened after the animated presentation to reveal the massive 60k ton press.

The Set-up

Go2 worked closely with Freeman AV who built a 46 ft wide by 30 ft high LED wall made up of 252 panels. The total weight of the wall was 7098 lbs and with the rig was just over 11,000lbs. The mechanism that controlled the seamless and smooth splitting of the LED wall for the physical reveal was a variable speed Traveller Truss System, which was programmed to split and open at the exact moment we specified to create the most impact.

The Animation

The storyline of the 60K ton press was built around a three-act structure. The first act was focusing on how Weber Metals was working towards building the future with this one of a kind press technology. Utilizing the combination of 3D animation, mo-graph and video footage, allowed us to feature the building process of the press incorporating 3D scenes to communicate the strength of materials and robust process. The next act focused on the Aerospace industry integration and company competence.  The final scene was to build towards a final 3D hero shot of the 60K ton press and to give the audience a magnified look at the full scale of the entire press structure, as most of the actual press base is rooted underground.  As a final transition, we ended with the closing of futuristic metal doors and then triggering the physical LED screen to split and open, revealing the physical 60K ton press, slowly pressing down to communicate the final hero shot press reveal. 

The Event

The event went off without a hitch and was attended by approx 1500 people. Go2 created an exciting show experience, with high-quality animation presented on the massive LED wall, that was the perfect way to lead up to the big reveal of the actual hydraulic press.

The post Weber Metals Reveal first appeared on Go2 Productions.

Inspiration

The theme for 2018 was: BLUE. YELLOW. RED. A Century of Modern Romania. Keeping this in mind, our designers got to work on initial concepts for the mood boards.

Sketching

Style Frames

Go2’s submission was called Tapestry Lumiere. Tapestry Lumiere is a colorful, abstract spectacle inspired by the patterns, colors, history, architecture and heritage of Romania. The projected patterns are created from individual strands that represent the many diverse lives of people living in Romania. Individually each of these threads has its own direction but intertwined they highlight, they direct, they connect. Wholeness, unity, harmony, freedom and tradition are celebrated on this huge canvas of light, using illusion to generate ‘wow’ moments that bring the audience together.

The Event

64 projectors were used to light up the massive facade and along with the brilliant projections from all 10 teams, there were also local and international artists and bands to entertain the mammoth crowds. Over 65,000 people attended the live projection mapping experience and it was an honour to see our work displayed at such an amazing location and festival.

The post iMapp Bucharest first appeared on Go2 Productions.

This incredible 10.5ft diameter structure was built to display 18.5 million pixels and was fabricated by our technical partners – RabCup Studios.

Besides the 360° holographic branded content that appears to float around the structure, we included a unique holographic selfie booth. Audio reactive RGB LED strip lighting was installed on every connecting side, to give an added depth of content and overall effect.

The Concept

The holographic units were still in beta stages of production and required massive amounts of R&D from our artists and developers, and the manufacturer, HYPERVSN, to pull this off. None of what we produced was included in the manual.

The Content

The Set-up

The whole system made extensive use of the SDK and touch designer. All the control hardware was neatly packed inside the structure, accessible from the structure’s base. Guests were invited to create 4 seconds of video adjacent to the dome, which later appeared on one of the holographic zones in full HD quality.

The Event

Our clients, Wasserman and Target, were both elated with the results and guests were amazed by the new technology and mesmerized by the overall effect. Everyone was taking part, having a blast and filming their ‘on screen’ moments.

The post Target Spherical Hologram first appeared on Go2 Productions.

Our team created content for three ultra-wide screens: the two side screens were 48 x 16 feet and the main centre screen was 100 x 25 ft.

The Concept

Go2 came on board to produce an entire themed conference package – included opening videos, logo and title animations, animated wallpapers, and closing videos.

The Animations

We made sure every piece of content was dynamic, on brand and memorable. When you need to make a great impact and leave a lasting impression on hundreds or even thousands of people at an event, then our corporate/conference events package is for you.

The Event

With our team calling the show behind the scenes, the conference was a huge success. We’ve created projection screens and content that spans over 200ft wide in massive ballrooms and arenas, using combinations of projection technology, huge LED walls, lighting design and live performances such as dancers and even circus professionals. Contact us to find out how we can help you make your next conference unforgettable.

The post Canadian Labor Conference 2017 first appeared on Go2 Productions.

The Site Visit

The Inspiration

WestJet wanted to express a new identity – one that they believed would enrich the passenger experience. The company was evolving their brand colours to a deeper, sophisticated palette, taking inspiration from the Canadian landscape.

The Concept

Go2 focused on creating the content for a projection mapping experience that would allow us to explore the inside of the plane, and reveal the new livery design. We teamed up with Freeman Audio Visual to execute on the technical audio-visual setup and to help add additional lighting/show elements to complement the projected animation.  WestJet wanted to communicate to the staff attending the event, where their inspiration was stemmed from and how that translated into the new sleek cabin and livery design.

The Execution

The event took place at midday – and the hangar doors had several windows along with several larger windows at the back of the hangar. The back windows had to be fully blacked out, and the hangar door windows had to be double layered with block out vinyl. And although we were able to get some 3D elements from the interior cabin, we had to build each class/cabin out from scratch utilizing supplied 3D elements.

The hangar doors themselves are built with four large panel doors, all on different levels, which allows the hangar to open and close. Because the full surface was on different plains, we had to add a projector for each individual panel to avoid any edge blend issues on site.

The Event

More than 1000 Westjetters and media personnel attended the thrilling reveal at Westjet’s Calgary hangar that went off without a hitch and the event went live on Facebook so WestJet staff and customers could get in on the action.

Animations

In addition to the main projection mapping animation, our team created four brand story animations, which focused on: Stitching/Textiles, Architecture, Shapes and Color that conveyed where the inspiration for the aircraft design.

The post WestJet Reveal first appeared on Go2 Productions.

After an initial site visit to understand the space we had to work with, the production process took Go2 around six weeks to complete from concept to completion. Below, we have some of the key elements of this process, to illustrate what goes into making this level of projection experience.

The Site Visit

The Sketch Book

The Concept

After several rounds of sketches and revisions of the written description, we received sign off on the concept and quickly moved into developing the storyboard and style frames to create the overall look and flow of The DeWalt Universe. The agreed direction was to create a high energy experience, made almost entirely from 3D animated DeWalt tool parts, to align with their BUILT TOUGH tagline.

The Animation

Once we received client approval for all the above elements, we were ready to start building and animating the 3D scene files for the main opening experience. Below are some of the final rendered frames, to show the level of detail and design quality we love to put into each and every project.

The Event

Once the animation and incredible soundtrack were completed and approved, the final step was to create the lighting design to accompany the projections. Our final shot and video show how everything was tied together for the finished look on site. The DeWalt team were ecstatic with the projection mapping experience.

The post DeWalt Product Launch first appeared on Go2 Productions.