Trail Appliances came to us looking for a fresh look for their annual television commercials.
With a brand new showroom opening, our solution was to film plenty of HD/Red Camera beauty shots that could be used in multiple commercials, along side newly branded 2D motion graphics and 3D animation, ensuring a cost effective solution to the four annual sales/twenty different commercial spots they required yearly.
By ensuring we had a library of high resolution showroom b-roll, we could focus the budget on re-branding the graphics. We incorporated 2D motion graphic overlays on the b-roll footage and a 3D animation intro and extro, which was re-designed for each annual sale, keeping it unique, entertaining, and informative for their customers.
